The black and white music video references the racist cartoons of the 1920s, while his lyrical reference points to one of the biggest sources of racial controversy in the history of American pop culture-O.J. He's not just throwing it back to his own past, though, but the racial history of the United States. What's interesting about Jay-Z's return to 90s-style rap on this track is that Jay-Z himself was one of the biggest artists in the 90s rap game. On his track, "The Story of O.J.," Jay-Z goes back to several eras in American history. Jay-Z's new album, 4:44, spent weeks at the number one spot on Billboard's Top 200 list, so it goes without saying that his are some of the best new hip hop songs out there. Like other tracks on this list, the beat is very bare-bones and makes the lyrics the main focal point.
"For a Night" gives modern listeners a glimpse into the kind of of slow tempo rap that was hugely popular 20 years ago. In fact, he even did a cover of Smoothe Da Hustler and Trigga The Gambler's "Broken Language," telling The Rap Fest that he feels more young rappers should pay attention to the 90s greats.
Upcoming Brooklyn-based rap artist Yalo fully admits that his style is an homage to 90s hip hop. Couple this song's popularity with that of "Lemon" and it starts to look like a pattern: a return to the golden 90s era. It is a total 180 from Cardi B's "Bodak Yellow," but based on fan reaction, it is still one of the best new hip hop songs to be released in 2018 so far. This music video looks like it came straight out of The Fresh Prince of Bel-Air. The fact that such big artists made a successful hit single based on the characteristics of 90s rap might just mean this is the beginning of a shift in the hip hop scene.īruno Mars seems to do the time warp with every new single he puts out, but is it just a coincidence that his new track "Finesse" featuring Cardi B completely throws it back to the 90s just a few weeks after "Lemon" came out? From the music down to the fashion, the two artists are undeniably retro. It is unlike anything we've seen from Rihanna, who usually takes a more melodic approach. What makes this song so noteworthy is its classic 90s rap posturing and simple beats. "Lemon" took over the airwaves and quickly became one of Rihanna's standout guest spots. The return of N.E.R.D, a late 90s/early 2000s hip hop group comprised of the talents of Pharrell Williams, Chad Hugo, and Shay Haley, returned in 2017 with a hit single featuring Rihanna. In fact, we seem to be on the cusp of a 90s-style resurgence, with the best new hip hop songs throwing it back to the beloved era. Nas, Biggie, and the Wu-Tang Clan are just a few of the landmark voices from the decade that have had an undeniable effect on contemporary artists. Many fans consider the 90s to be the golden age of rap music.
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